Limited Time Pre-Launch Sale

Learn how to talk about any beer style without leaving your home

Learn from a real brewer how to categorize, judge and enjoy craft beer without leaving your home for only $249 USD.

Level up your knowledge about beer to be a better brewer and understand styles deeper. The exam is free, you can take it as many times as you want. you can progress through the curriculum at your own pace from anywher.


Join before 30th of september to get 70% discount, and learn how to build a beer tasting side gag as well, for

only $79 USD.

What You'll Learn In This Course:

how to categorize beer

  • The simplest method so far to categorize any beer on a blind tasting

  • It's a user friendly method to understand beer

  • A proven method for dense and easily memorable beer style descriptions

how to spot ruined beer

  • An academic method for training your senses

  • Easy, at-home, and solo-performable experiment

  • Blind tests, sensory training with homemade samples

  • Huge improve in your brewing and judging skills


beer economy
  • Learn the market structure

  • Learn how breweries calculate the final consumer price

  • Learn all the tricks that big breweries use to make your beer cheaper


beer marketing
  • Understand the peculiarities of beer sales, called FMCG marketing 

  • Understand how to translate your philosophy into beer

  • Create your own beer style

never heard stories about the craft beer

truth behnind the octoberfest, beer in the cccp
  • CCCP beer, The Medieval Beer Mile method we should still use, the Origin of The Lager Strain 

  • Pasteur and the Unfermentable Wort, Coca-Cola and Craft beer, the same origin?,

  • Impromptu beer tasting, anytime & anywhere

Beer fly

  • Learn to beer fly like a pro 

  • Find anyone's favourite beer in a few seconds

  • Host beer tastings for anyone and everyone


  • Designing degustation menu with beer

  • Learn how to cook with beer

  • Serving methods through the world

know your way around the brewery

  • Learn the next level brewing equipments (separator, candle filler, ReverseOsmosis filter)

  • Learn about malting at home

  • Find your way in a commercial size brewery

and much more....

  • Keeping and serving beer

  • KEG systems vs Cask

  • The brief history of beer in the past 11.000 years

  • Glassware

  • Sour beers

  • Trends and visions about the future of craft beer

If you have any question, write me on the following pages!


  • Benefit: Food & beer pairing 

  • Feature: Learn how to cook with beer

  • Benefit: Make incredible dinner in your home or restaurant with craft beer

beer gastronomy

Meet Your Instructor

joel 10 yearsin the craft beer industry

10 years in the business

My name is Joel Kostolany and I remember the first time I tasted beer, just like it happened yesterday.

I was still a child when my father gave me his beer to lick the foam off the top of the glass. I was spoiled at that moment. I started to collect coasters as the age of 12. During my travels, I've visited brewpubs in the Czech Republic, Belgium, the Netherlands, England and the United States.

"But it took me years to realize that I can make money from my passion"

2013 - first beer at home, 2014 first time in a brewery as a contractor
2015 first beer on tap

I went to college to learn Economics, I started to work for a big multinational company and I hated it. But I was only 22 years old and had no more than 1500 USD. 10 years ago I made a bold decision and joined a Craft Beer Festival as a project manager.

"1 year later I founded a contract brewing company, 2 years later I built my first brewery"

2015 my first brand, 2018 beer tasting

2020 my last gig as a CMO this time

(this brewhouse can make 120 hl in a day)

Since that I built 2 more as contractor, I worked as executive officer, marketing officer, brewmaster, I made my own company to serve people as a beer sommelier (called ciceron) and worked with several advertising agencies.

"I have lived my passion for 10 years, and I still love the craft, the smell of mashing, the hop boiling, and the sparkling divine nectar we call beer these days"

My first, second and third brand. Last one won a silver medal at the

new york product design awards

baz beer

And guess what, everywhere I go, I still see growing opportunities in the craft beer industry. Once you understand the foundations, you will be able to find your niche in this market.

"Breweries need brewers, mechanics, engineers, managers, developers, creatives and other team players, who understand the industry and the craft"

Although I never learned photography nor lived abroad, I decided to go on a world tour and capture as many good ideas, tricks and trends as I can. And I will share it with you!

WORK WITH Me from the beginning, join the pre-launch!

Anyone who join me during the pre-launch will access to all my later videos and courses, just for a very limited time!

even more!

The first 30 member will have two 1-on-1 sessions with me, when we can discuss beer, entrepreneurship, recipes, business ideas and whatever. Try to make me uncomfortable with your questions!

Join our private facebook community!

hope to meet you soon!

Limited Time Pre-Launch Bonuses worth $400 USD for free!

set up a beer tasting side gig $250 Usd

  • The easiest way to make money: Whether you think of it as a hobby or your first side gig, in 5 simple steps, you can monetize your passion

  • Proven Method: The course will show you how to start a business with just a few hundred dollars, which will generate income for you while you enjoy beer. 

  • Have fun while working: I have been doing this job for years and have met many amazing people from different parts of the world.

  • This course on it's own worth $250 USD

Styleguide - $50 USD

Business plan templates - $100 USD

Q&A's with a real brewer - priceless!

What's Included In Craft Beer Sommelier

Easy simple easy to follow video tutorials
Daily Practice Exercises

even more info

What is a pre-launch?

  • You got a huge discount

  • You will have free access to all upcoming courses

  • You can actively participate in shaping the first course

  • You will have a personal connection with the course instructor, and you can get answers to your questions quickly, even beyond the scope of the course

Who Is This Course For?

  • You want to work in a brewery

  • You want to sell craft beer in your restaurant, pub, shop or webshop

  • You want to invest in the craft beer industry

  • You want to become a service or product supplier of a brewery

  • You develop any service or product for the beer industry

  • You just bloody love craft beer and want to learn about it, who knows it might be good in some time

who is this course for?

  • Engineers, Chefs, Developers, Mechanics, Marketers, Creative Designers

  • ​Aspiring Entrepreneurs

  • ​Homebrewers looking to go next level

  • ​Business owners looking for new opportunities

  • ​Beer enthusiasts

  • People who hate craft beer!

Who Is This Course NOT For?

  • You don't have dreams or passion

  • You've already reached everything in your life

  • You don't seek new adventures

Frequently Asked Questions

What skill level is this program for?

you do not have to be a brewer to participate in this program.
this program is for anyone who wants to learn about the business behind the craft beer industry.

We will discuss brewing and ingredients, but only for 2 days.

If you are familiar with homebrewing this course will give you additional benefits about commercial size brewing

How long do I have access to the program & when does it start?

THe first class will start on the 1st of november with the curriculum described above.
we will make new videos and new courses later. Anyone from the first class will have lifetime access to this course, and priority and discounts for the courses coming later this and next year. THose who join the pre-launch will have access to all following courses!

Can't I learn all of this on Youtube?

you can learn about brewing, ingredients and tasting on youtube, but not the business aspect of the craft beer industry.

Do I need to have money to invest before starting?

absolutely not. This course is a basic introduction to the business. After that you can apply a craft beer related job more easily or go next level and start your own business. We will make next level courses on investment and business development

Is there a guarantee?

Absolutely! Craft Beer Sommelier has a 7-Day Satisfaction Guarantee. If you are not completely SATISFIED and ENLIGHTENED by the Craft Beer Sommelier Program, then contact us within 7 Days for a full refund, no questions asked!

Purchased made prior to launch can ask for a refund until the 21th of october

© 2024 Joel Kostolany

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DISCLAIMER: The sales figures stated on this landing page and discussed in the  Craft Beer Sommelier are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Craft Beer Sommelier Program.